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July 29, 2022
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Why I joined Scale
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Why I joined Scale
It all started with a breakdancing video.
Now, on the face of it, that shouldn’t have been too surprising, back in 2010. YouTube was already well on its way to assembling a massive collection of the human experience. We had run programs like Life in a Day - asking viewers around the world to submit videos of their daily life on a single day - to document everyday life in a way no-one had parsed before. Breakdancing and hip-hop culture were undeniably a part of that global experience - maybe surprisingly, in countries like France, where communities like Juste Debout had started to document a thriving scene.