Sentiment & Intent Analysis

Our human-powered text annotation empowers enterprises to identify and extract intent or sentiment.

Use Cases

Flexible platform to support all use cases

Understand sentiment or intent with our specialized human workforce.

Targeted Advertising

Targeted Advertising

Intent analysis can help clarify which ads to place to who and at what time. Extract intent from various public forums to target specific ads to your target audience.

Sentiment Analysis

Sentiment Analysis

Help social media marketers to filter noise from the corpus and focus on the opinion and feedback related text.

Customer Support

Customer Support

Prioritize tickets by spotting intent to better manage and engage with your customers.

How It Works

We make it easy to start, optimize, and scale

Send text data through our simple API and receive tagged and annotated NLP training data.

"What is the sentiment of this tweet?"

    instruction: 'What is the sentiment of this tweet?',
    attachment: ''
  (err, task) => {

    // do something with task
What is the sentiment of this tweet?
@nytimes Here's guide. to the few simple changes you can make to protect yourself and your information online
  • Negative
  • Slightly Negative
  • Neutral
  • Slightly Positive
  • Positive
an illustrated icon
Integrated with machine learning

We apply machine learning in a multitude of ways to make our workforce more efficient and ensure impeccable quality and accuracy.

an illustrated icon
Customer Success Engineering

Each customer is paired with a dedicated customer success engineer who ensures smooth integration and service.

an illustrated icon
Built for scale

We process millions of tasks each month and are built to rapidly scale up and down to meet your requirements.

OpenAI threw a bunch of tasks at Scale with difficult characteristics, including tight latency requirements and significant ambiguity in correct answers. In response, Scale worked closely with us to adjust their QA systems to our needs.Geoffrey IrvingGeoffrey IrvingMember of Technical Staff, OpenAI
Ready for enterprise

Custom Annual Plans and SLAs

Get started today with on-demand, or chat with us about an enterprise plan.

Guaranteed Task Completion Time

Enterprise-grade SLAs include task completion times and tasks can be rapidly scaled up or down to meet your needs.

24/7 Development Support

Each enterprise customer is paired with a dedicated customer success manager who will ensure smooth integration and continued service.

Slack chat serviceSlack chat service

Cost Effective

Enterprise engagements include upfront and volume-based discounts, and is the most cost-effective solution for high-quality labels. Plus with Scale, there are no platform fees.

Quality Assurance

Best-In-Class Quality Choice

Industry leading quality datasets safe-guarded against ever-changing, messy data.

Super Human Quality

Our tasks are annotated by trained and qualified workers with additional layers of both human, data and machine learning driven quality control checks.

The resulting accuracy is consistently much higher than what a human or synthetic labeling approach can achieve independently, as measured against rigorous quality areas for each annotation.

Scale's dashboard
Another view of Scale's dashboard
Our Customers

Scale is Trusted by World Class Companies

We already support machine learning for some of the biggest autonomous vehicle and computer vision companies in the world.